If you've got a business problem and think this may be the time to talk to a marketing guru, ask yourself this.

Will The Gupta Partnership have the right set of skills?

If you've read our Roots you'll know that we have solid brand experience from serving our time in both the traditional advertising agency world and as clients, but you may be looking for a marketing skill set with a particular emphasis.

We’re both early adopters, so in recent years we have focused particularly on sustainable and disruptive technologies – electric vehicles, alternative energy, LED lighting, cloud computing, rich internet applications. Their needs have pushed us to harness different marketing tactics in which social media, blogging and networking have played highly effective roles to complement the more conventional approaches to marketing.

The skill set we offer is constantly changing, as our work model is like the film industry. In the film business teams are assembled on demand, working to achieve predictable results under time and budget pressure, and that's how we work too. We pull together the skill set you need, whether it's strategic, creative, technical or a mixture, from our network of tried and tested independent specialists. We will steer and project manage the entire marketing solution on your behalf or you can have direct access to any of our specialists if that's the way you prefer it.

With no vested interest in a particular capability, our independence means that we can stand back and tell you if we think something might benefit from a different approach. That pro-active stance could end up saving you a lot of time and money - as well as buying you some seriously effective work.